Get In Touch
57 Morts Road, Mortdale NSW 2223
Email: gzhu@iinet.net.au
Ph: 0411 660 826

Hi, I’m Gordon – Experience Designer (UX/UI, Product Design)

Designing scalable, user-centred and conversion-focused digital experiences across fintech, banking, SaaS, and enterprise and consumer platforms.
Specialising in end-to-end UX/UI design, user research, design systems, UX strategy, UI and Visual Design and Figma-to-code alignment to deliver consistent, high-quality product experiences at scale.

Westpac Personal Banking

Westpac Personal Banking

Experience Design Platforms & Websites Product Design UX Strategy Visual & UI Design
Show project
AMP — Enterprise Platform

AMP — Enterprise Platform

Experience Design Platforms & Websites Product Design UX Strategy Visual & UI Design
Show project
QBE Insurance Platform

QBE Insurance Platform

Experience Design Platforms & Websites Product Design UX Strategy
Show project
Westpac Business of Tomorrow

Westpac Business of Tomorrow

Experience Design Platforms & Websites Product Design UX Strategy Visual & UI Design
Show project
NSW Government — Scalable Digital Design System

NSW Government — Scalable Digital Design System

Design Systems Experience Design UX Strategy Visual & UI Design
Show project
Mastercard – Merchant Insights Portal

Mastercard – Merchant Insights Portal

Experience Design Platforms & Websites UX Strategy Visual & UI Design
Show project
Social Stream App

Social Stream App

Design Systems Experience Design Product Design UX Strategy Visual & UI Design
Show project
UNIQLO Shopping App — Design System & UI Architecture

UNIQLO Shopping App — Design System & UI Architecture

Experience Design Platforms & Websites Product Design Visual & UI Design
Show project
Westpac – GEL Design System Governance & Scale

Westpac – GEL Design System Governance & Scale

Design Systems Product Design Visual & UI Design
Show project
Porsche – Dealer Marketing Platform

Porsche – Dealer Marketing Platform

Experience Design Platforms & Websites Visual & UI Design
Show project
Australian Museum

Australian Museum

Experience Design Platforms & Websites Visual & UI Design
Show project
Porsche Australia — Brand Portal & Design System Infrastructure

Porsche Australia — Brand Portal & Design System Infrastructure

Design Systems Experience Design Platforms & Websites Visual & UI Design
Show project
National Gallery

National Gallery

Experience Design Platforms & Websites Visual & UI Design
Show project
Telstra Business Store Retail App

Telstra Business Store Retail App

Experience Design UX Strategy Visual & UI Design
Show project
Bathurst Art Gallery

Bathurst Art Gallery

Experience Design Platforms & Websites Visual & UI Design
Show project
Maxwell & Williams Ecommerce

Maxwell & Williams Ecommerce

Experience Design Product Design UX Strategy Visual & UI Design
Show project
IKEA Australia – eCommerce Experience Concept

IKEA Australia – eCommerce Experience Concept

Experience Design Platforms & Websites Product Design UX Strategy
Show project
Travel App

Travel App

Design Systems Experience Design Product Design UX Strategy Visual & UI Design
Show project
National Property Data — Platform Design System & Data UI

National Property Data — Platform Design System & Data UI

Design Systems Experience Design Product Design UX Strategy Visual & UI Design
Show project
QikKids – SaaS Childcare Management Platform

QikKids – SaaS Childcare Management Platform

Design Systems Experience Design Product Design UX Strategy
Show project
Toolkit – Wellbeing SaaS Platform

Toolkit – Wellbeing SaaS Platform

Experience Design Product Design UX Strategy Visual & UI Design
Show project
Westpac — Business of Tomorrow Digital Experience

Westpac — Business of Tomorrow Digital Experience

Experience Design Platforms & Websites Visual & UI Design
Show project
Forty Winks – eCommerce Platform

Forty Winks – eCommerce Platform

Experience Design Platforms & Websites Product Design Visual & UI Design
Show project
Visit Brisbane App

Visit Brisbane App

Experience Design Product Design UX Strategy Visual & UI Design
Show project
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Experience Design Platforms & Websites Product Design UX Strategy Visual & UI Design

Westpac Personal Banking

Westpac Personal Banking – Unstoppable You Microsite Design. Project outline Westpac sought an online platform that would differentiate itself in a competitive banking landscape by offering services in...
  • Design

    UI Design, Visual Design

  • Client

    Westpac

View Project
Experience Design Platforms & Websites Product Design UX Strategy Visual & UI Design

AMP — Enterprise Platform

Enterprise Platforms | Financial Services Project Overview AMP initiated a redesign of their digital platform to modernise the brand experience and improve clarity across financial products and services...
View Project
Experience Design Platforms & Websites Product Design UX Strategy

QBE Insurance Platform

Client: QBE Insurance Project: Digital insurance quote experience redesign across web and mobile platforms My Role: Product UX/UI Designer Focus: Enterprise platform UI, form workflow optimisation, conversion improvement Duration: 6...
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Experience Design Platforms & Websites Product Design UX Strategy Visual & UI Design

Westpac Business of Tomorrow

Project Overview Westpac’s Business of Tomorrow (BoT) awards program supports innovative Australian businesses by providing mentorship, exposure, and resources. The project required a digital platform where users...
  • Strategy

    Branding

  • Design

    User Interface, Viaual Design

  • Client

    Westpac

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Design Systems Experience Design UX Strategy Visual & UI Design

NSW Government — Scalable Digital Design System

Improved accessibility and design consistency across government digital services. I contributed to the evolution of the NSW Digital Design System, supporting consistent and accessible digital services across...
  • Design

    UI Design, Design System

  • Client

    NSW Digital

View Project
Experience Design Platforms & Websites UX Strategy Visual & UI Design

Mastercard – Merchant Insights Portal

The Situation I partnered with Mastercard’s agency to identify ways to elevate digital marketing experiences for merchants, with an emphasis on boosting engagement and achieving quantifiable outcomes. I...
View Project
Design Systems Experience Design Product Design UX Strategy Visual & UI Design

Social Stream App

Design Systems, Product & SaaS Project Overview The Social Stream App is a mobile social video platform designed for sports enthusiasts to capture, share, and explore sporting experiences...
View Project
Experience Design Platforms & Websites Product Design Visual & UI Design

UNIQLO Shopping App — Design System & UI Architecture

Project Overview: Redesign of the UNIQLO mobile shopping app, with a strong focus on creating an intuitive and user-centric experience. The goal was to streamline the shopping...
  • Strategy

    Brand Stragety, UX Strategy

  • Design

    XU/UI Design, Research, User Flow, User Testing, Sketch, Design System, Wireframe, Prototyping, High Fidelity Mock-up

  • Client

    UNIQLO

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Design Systems Product Design Visual & UI Design

Westpac – GEL Design System Governance & Scale

Enabled scalable design system governance across multiple digital banking products. Impact Summary Role: Senior Product Designer – Design Systems Organisation: Westpac Group Platform: Banking & Financial Services Platforms Tools: Figma, Design...
  • Strategy

    User Experience

  • Design

    UX/UI Design

  • Client

    Westpac

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Experience Design Platforms & Websites Visual & UI Design

Porsche – Dealer Marketing Platform

Enterprise Platform · Design System · Workflow UI Porsche Australia faced challenges maintaining brand consistency across more than 25 independent dealerships. Marketing communications and advertising materials were...
  • Strategy

    Brand & Marketing Strategy,

  • Design

    Visual UI Design

  • Client

    Porsche Australia

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Experience Design Platforms & Websites Visual & UI Design

Australian Museum

Content Platform · UX/UI Design · Information Architecture The Australian Museum is one of Australia’s most recognised cultural institutions, housing world-leading collections in natural history, anthropology, and...
  • Strategy

    User Experience

  • Design

    Web Design, UX/UI Design

  • Client

    Australian museum

View Project
Design Systems Experience Design Platforms & Websites Visual & UI Design

Porsche Australia — Brand Portal & Design System Infrastructure

To support over 25 independent dealerships across Australia, Porsche required a scalable system to maintain brand consistency and streamline marketing asset distribution. Without centralised access to...
  • Design

    UI Design, Design System

  • Client

    Porsche Australia

View Project
Experience Design Platforms & Websites Visual & UI Design

National Gallery

Content Platform · UX/UI Design · Editorial Visual Design The National Gallery of Australia houses one of the country’s most important art collections. The digital platform redesign...
  • Strategy

    User Experience

  • Design

    Web Design, UX/UI Design

  • Client

    National Gallery Australia

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Experience Design UX Strategy Visual & UI Design

Telstra Business Store Retail App

Interactive retail sales tool helping Telstra consultants visually explain complex business services during in-store consultations. Overview The Telstra Business Store Retail App was an interactive digital sales tool...
  • Client

    Telstra

View Project
Experience Design Platforms & Websites Visual & UI Design

Bathurst Art Gallery

Bathurst Regional Art Gallery — Government & Public Cultural Website Design A compliant, accessible, and community-focused digital experience for a regional cultural institution.   As the premiere public gallery...
  • Strategy

    User Experience

  • Design

    Web Design, UX/UI Design

  • Client

    Bathurst Regional Art Gallery

View Project
Experience Design Product Design UX Strategy Visual & UI Design

Maxwell & Williams Ecommerce

Maxwell & Williams required a modern website redesign to better showcase their extensive homewares catalogue and improve product discovery across devices. Although the site did not...
  • Design

    UI Design, Visual Design, Design System, Wireframe, Prototyping, High Fidelity Mock-up

  • Client

    Maxwell & Williams

View Project
Experience Design Platforms & Websites Product Design UX Strategy

IKEA Australia – eCommerce Experience Concept

Retail UX · Discovery Commerce · Prototype Design This concept project explored how IKEA’s digital experience could better reflect the inspirational discovery found in its physical showrooms.   The...
  • Design

    UX Research, User Journey Mapping, Wireframing, Interactive Prototype

  • Client

    IKEA

View Project
Design Systems Experience Design Product Design UX Strategy Visual & UI Design

Travel App

UX/UI Design for a new travel iOS app and web platform, including a unified UI design system and brand identity. The Travel App was designed to help...
  • Design

    Design System, UI Design, Visual Design

  • Client

    Cya On The Road

View Project
Design Systems Experience Design Product Design UX Strategy Visual & UI Design

National Property Data — Platform Design System & Data UI

Design Systems, Product & SaaS Project Overview National Property Data operates one of Australia’s largest property data platforms, managing over 4 million property records across the country. The...
View Project
Design Systems Experience Design Product Design UX Strategy

QikKids – SaaS Childcare Management Platform

QikKids is one of Australia’s leading childcare management platforms, used by over 7,000 childcare centres to manage daily operations including enrolments, attendance, billing, staffing, and compliance...
  • Design

    Product Design

View Project
Experience Design Product Design UX Strategy Visual & UI Design

Toolkit – Wellbeing SaaS Platform

Product Design · SaaS Platform · UI System Toolkit is a wellbeing and emotional agility platform that helps organisations support employee mental health through structured training programs...
  • Client

    The Oranges Toolkit

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Experience Design Platforms & Websites Visual & UI Design

Westpac — Business of Tomorrow Digital Experience

This project involved designing the digital experience for Westpac’s Business of Tomorrow program, a national initiative recognising innovative Australian businesses. My role focused on creating a visually...
  • Strategy

    Brand Strategy, User Experience, User Interface

  • Design

    UI/UX Design

  • Client

    Westpac

View Project
Experience Design Platforms & Websites Product Design Visual & UI Design

Forty Winks – eCommerce Platform

Retail eCommerce · Product UI · Conversion Experience Forty Winks operates over 100 independently owned stores across Australia, making its digital platform a critical channel for product...
  • Strategy

    User Experience

  • Design

    XU/UI Design

  • Client

    Forty Winks

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Experience Design Product Design UX Strategy Visual & UI Design

Visit Brisbane App

Problem: Visitors and locals often find it overwhelming to plan activities or decide where to go in Brisbane. The process of searching through multiple websites to gather...
  • Strategy

    Brand, User Experience

  • Design

    UX/UI Design

View Project